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Webmaster or Web Manager?

Posted on 10.01.2007

Website Magazine has an ongoing internal debate about what we call our readers (besides awesome). Website owners? Sure, that fits the bill in some cases. Webmasters? Yep, that works too. How about SEO's, SEM's, bloggers? Those work fine too, but not in every instance. CMS Watch announced today analysis which stems from the 2008 Web CMS Report, which evaluates 30 major Web Content Management (WCM) offerings, and found that a new breed of Web Manager is replacing the traditional Webmaster role.

From the CMS Watch release: 

"Web teams have traditionally emphasized webmaster roles with layout and production skills, sometimes using first-generation WCM tools to automate the HTML conversion process. Automated or not, "shovel and forget" editorial processes frequently led to bloated sites. Says CMS Watch Founder Tony Byrne, "The new web manager looks at information from the consumers' perspective and more often than not, asks, 'what can we get rid of?'"

Finding from the CMS Watch research include:

  • Greater site visitor focus has driven a renewed, industry-wide interest in metadata and classification, with enterprise demands sometimes exceeding what their WCM tools can deliver.
  • Greater emphasis on editorial and graphical standardization is limiting previous ambitions for highly distributed web content development, and compelling enterprises to "dumb down" WCM tool interfaces to the bare essentials for the limited contributions of casual contributors. 
  • Many WCM vendors still equate consumer orientation with e-commerce and online marketing, when in fact the need for visitor-centric content and experience pervades all web publishing scenarios -- including Intranets. 
  • The new web manager needs a stronger set of reporting tools than what most WCM tools offer today.
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