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Cha Cha Ends Human-Guided Search, Focuses on Mobile

Posted on 3.31.2008
It's a little bit surprising that it took this long, but Cha Cha has finally ended their human-guided search business model. In the past, you could visit Cha Cha, enter a search term and a human would jump online with you and help you find what you were looking for. Instead, they will now focus on mobile search - or as they put it, mobile "answers." There is a nice video demonstration here. There is no fee, only text messaging rates from your carrier. You can send a question via text or even call in and voice your question, receiving an answer by text message.

If it works well, it seems like a pretty slick solution to mobile search. If you're nostalgic for human-powered search, head over to Mahalo, where humans index Web pages rather than algorithms.

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