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Click Forensics Real-Time Click Fraud Filter

Posted on 12.17.2007
Click fraud prevention solution provider Click Forensics announced the availability of a product for publishers and advertising networks to automatically blocks sources of click fraud and poor quality traffic from hitting pay-per-click (PPC) ads running on their sites Akin to a spam filter, the product filters traffic in real time so publishers can improve the quality of traffic passed to advertisers.
From the release: Using patent-pending analytics and live campaign data from the Click Fraud Network™, Click Forensics for Publishers identifies sources of click fraud and poor quality traffic. Information is updated in real-time as data is continuously gathered from live advertising campaigns tracked across various search engines, content networks and publishers. Specific data tailored to the needs of the individual publisher or ad network is then provided via an API so intelligent filtering decisions can be made.
As the competition for high quality traffic heats up and as search engines, ad networks and publishers become targets of more sophisticated fraud schemes, they need to ensure the traffic they deliver is of the highest quality,” said Tom Cuthbert, president and CEO of Click Forensics, Inc. “Click Forensics for Publishers does just that by helping provide the best quality traffic possible.”  

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