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Click Fraud Holding Steady

Posted on 7.22.2008
Click Forensics released industry pay-per-click (PPC) fraud figures for the second quarter 2008. Key findings from data reported for Q2 2008 include:
  • The overall industry average click fraud rate was 16.2 percent for Q2 2008. That's down slightly from the 16.3 percent rate reported for Q1 2008 and up from the 15.8 percent click fraud rate reported for Q2 2007.
  • The average click fraud rate of PPC advertisements appearing on search engine content networks, including Google AdSense and the Yahoo Publisher Network, was 27.6 percent. That's down from the 27.8 percent rate reported for Q1 2008 and up from the 25.6 percent average click fraud rate reported for Q1 2007.
  • For the first time, traffic from botnets was responsible for more than 25 percent of all click fraud traffic in Q2 2008.
  • In Q2 2008, the greatest percentage of click fraud originating from countries outside North America came from China (4.3 percent), Russia (3.5 percent), and France (3.2 percent).
Now in its third year, the Click Fraud Index monitors and reports on data gathered from the Click Fraud Network™, which more than 4,000 online advertisers and agencies have joined. The Click Fraud Network provides statistically significant industry PPC data collected from online advertising campaigns for both large and small companies across all the leading search engines.
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