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Considering Blog Advertising

Posted on 8.03.2006

It's no secret that thousands of new blogs are launched every day. Some of them are valuable and some of them are fluff. But the blogosphere should not be ignored - by either large companies or small ones.

Blog advertising expenditures have grown 300% in the past year, according to Henry Copeland, president of And blog advertising can be very cost effective - far cheaper than radio, print or television. Business blogs are rapidly taking flight. They are a good solution for a small advertising budget looking to make a splash in a niche environment.

Copeland cites Audi, whose 'Art of the Heist' viral campaign generated 85% of its traffic with the 15% of the overall budget spent on blog advertising. Copeland suggests that companies can make a very large impact with an investment of under $25,000. Smaller advertising budgets can still make a sizable impact by locating blogs that are very industry-specific. But Copeland warns that these advertising bargains won't last - he sees blog advertising rising quickly over the next 6-12 months. If you are considering blog advertising for your business, it might be a good idea to get started now.

Effectively targeting your audience is an important consideration for blog advertisers. Blog readers - especially business blog readers - are quick to dismiss ads that don't relate to the blog content. They are there for one reason and that's to read specified, industry-related content. An irrelevant ad will not only waste your advertising budget, but could drive users away from the blog entirely, eliminating a valuable ad platform.

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