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Calculate Conversion Rate Quickly

Posted on 8.06.2007

During the Ad:tech show last week in Chicago, the buzzword du jour seemed to be (as it has been the past year or so) conversion rate. Here are a two of the best tools to help you quickly determine the conversion rate an email marketing campaigns and your overall website conversion rate:

Email Labs Ecommece Email ROI Calculator: Determine bounce rate, click-through rate, conversion rate, average revenue per transaction, the cost per transaction and the profit (and ROI).

Enhanced Concepts Website Conversion Calculator: Shows conversion rate, cost per action, current cost per visitor, average sales per visitor, gross profit per visitor, return on advertising spend (ROAS), return on investment (ROI), and value of an individual action.

Do you know of a conversion rate calculator that you think our readers would benefit from knowing about? Just drop a comment below!

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