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Backlinks, Tutorials, and Hardware Store SEO

Posted on 8.06.2007
Chances are excellent that the one thing all the blogs, websites, and newsletters you read or subscribe to do to keep you engaged is tutorials. So take a page from the experts and create your very own tutorial - do it well and bring in lots of  qualified traffic over time and generate those ever so important backlinks in the process.

The key to a good tutorial is to know a lot about the topic at hand. If you don't feel confident that you know what you're talking about, take a step back and go through the process methodically. For example, if you run a hardware store website and come up with an idea for a hands on "how to" for garbage disposal tutorial - you better know what you're talking about. Not knowing all the ins and outs could cause someone to start a fire in their home, lose a finger (or two or three) and most importantly, you'll lose prospective customers respect - loseing respect means never make the sale. So, make sure the tutorial you're writing is in your area of expertise, and hey, do your best to make it exciting (in SEO terminology, that means "linkworthy"):

Here are a few guidelines to keep in mind when creating your tutorials:

- Document every step of the tutorial with an image or illustration to help readers visualize what you are trying to get across. Once you have your images ready, include "alt" text and maybe even a title tag if the image opens up to a new page.

- The reader is looking to you for your expertise - so give it to them. While you may not think certain details about the process are important - they are - especialy for the reader. Not only will you increase the "findability" of your content by including ultra-specific keywords and phrases (imagine a search for "proper electrical hookup for garbabe disposal") it also make your tutorial more linkable - wouldn't you link a link from LifeHacker? Of course you would.

- Always, and I mean always, include links from your tutorial or article content to other areas of your site where readers can obtain more information. Say for instance that you get to a section on installing wiring for the garbage disposal and mention that copper wiring is really important - why not link to it? Doing so will let you create a compete guide to your entire product line, not just garbage disposals.
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