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Did You See the New Google Commercial?

Posted on 9.10.2007

No? That's because there isn't one. But there is a new Ask.com commercial. And it takes a very interesting stab at rival Google. In the new spot, Ask demonstrates their array of search results by taking the viewer through a screen demonstration. The mouse rolls over images, links to "Narrow Your Search," news images and links, blogs, video and mouse-overs that reveal thumbnail images of the linked pages. Then they show what amounts to a Google results page - in all of its plain glory. While Google may have introduced Universal Search, Ask.com is the one taking advantage of it, with an informative yet clean and organized page with many kinds of results users will no doubt find interesting, useful and easy to navigate.

Check out this search for "Chicago Cubs" on Ask (hey, we're in the middle of a pennant race here):

CLICK TO ENLARGE:

You see a total of 11 images, news links, ticket resources, a drop-down menu for other teams, links for schedules, history, Wrigley Field, a Wikipedia entry, two videos and normal search results - complete with the thumbnail mouse-over viewer of the linked page.

Now look at Google's results:

CLICK TO ENLARGE:
 

You see one image and standard results. Now, there are links that offer maps and tickets, but not nearly as instantly accessible or recognizable as the Ask results.

I'm curious why the leader of the search industry would be so coy as to not push Universal Search to the public? While industry people know all about Google's Universal Search, do you think your neighbors know that their results are changing? If not, a page like Ask.com just might be more appealing to the casual Web surfer than the standard nuts and bolts of Google - which hasn't changed in years. It's sort of like seeing a Jackson Pollack painting after you've been staring at a pencil drawing for so many years.

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