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Distributed Media Analytics at Pheedo

Posted on 7.15.2008

Advertisers in pursuit of engagement analytics and the overall impact of the content campaigns in social networks and weblogs will be pleased to know that distributed media nalaytics provider Pheedo is now able to measure the effectiveness of content in media environments such as Facebook, Widgets and blogs.

The FeedPowered Analytics Dashboard™ delivers detailed information about where an advertiser’s content is consumed, active user analysis including user engagement levels and pass-along rates. The technology provides advertisers with a look at the behavior trends of active users consuming content beyond the website; creating the standard in Social Media analytics and measurable ROI on advertising spend.

“RSS has already proven that it can exponentially change the way ad content is distributed and consumed. Content is moving beyond the website into widgets, start-pages, RSS readers and social environments. Brand marketers can no longer expect users to come to their micro-site. Distributed media is the new micro-site,” states Bill Flitter, CEO of Pheedo. “Marketers expect effective and efficient measures on their media campaigns and Pheedo’s FeedPowered Analytics Dashboard is an important next step in the evolution of distributed media ROI analysis. Now ad content including videos, podcasts, press releases, whitepapers and the like can be tracked anywhere, at any time with distributed media analytics technology from Pheedo.”

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