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Email Marketing Software : 5 on 5

Posted on 7.29.2007

ConstantContact features more than 200 easily-customized email templates, a step-by step Email Wizard, and point-and-click interface, you can create high-impact email newsletters and promotions in just minutes. And Email Marketing makes it easy for you to manage your contact email lists and measure results. Some of the favorite options of our test group were the email list management features which allows for the import of information and customizable sign-up forms. List segmentation also received high scores as well as the email tracking and reporting features.

Lyris provides a suite of products for marketers to manage their email promotions and, over time, has become the solution of choice for large-scale newsletter publishers and serious corporate email marketers. There are three different versions of ListManager (Standard, Pro and Enterprise) that vary widely in price, depending on performance required, database involved and number of sites to which the license will apply. The ListManager product tested comes equipped with a template and content builder that lets users upload their own HTML and features stable drag and drop functionality for images. If you have the resources, Lyris comes highly recommended.

EmailLabs is a high-profile provider of email marketing solutions, software and services. Using a sophisticated solution that handles management of email lists, assists in the creation of newsletters, improves delivery through list segmentation and their EmailAdvisor integration and, of course, tracking and analytics to measure key performance indicators and website activity makes this a go-to solution for businesses looking to simplify their email marketing process.

JangoMail has the standard features of most email service companies (click tracking, HTML and plain text messaging, personalization, unsubscribe/bounce management, import/export capabilities, list hygiene capabilities, and a double opt-in option) but what separates this service is the 24-hour emergency support, the ability to connect to external databases (Access, Goldmine and MySQL to name a few), a desktop email client, API/Web service (to integrate functionality into your own web apps) and of course, price. Standard pricing is based on the number of emails sent per month and the number of data bytes transferred. Send more than 5 million emails per month and you’re looking at a modest $0.004 per email.

ExactTarget is another of the leaders in email marketing solutions. The Core Solution tested met the needs of many of the testers and was immensely scalable in functionality. The system’s ease of use and sophistication was only overshadowed by its advanced features which include helpful wizards, real-time tracking and reporting, personalization (and dynamic content) and some interesting survey tools. ExactTarget also provides more advanced solutions for agencies (white labeling), retailers (allowing for the leverage of behavioral data) and large-scale enterprises requiring greater control of their brand.
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