Email Rendering Data
The Email Experience Council (eec) has released a report that holds significance for email marketers. Images and links in email have a way of causing headaches for email marketers. Most email servers have a way of stripping images and links embedded in messages. While that may be common knowledge, some of the numbers are alarming.
A review of 1,000 emails from B2C and B2B marketers shows that 21% of the messages appeared completely blank when images were stripped, while an additional 28% displayed relevant copy but were missing the links.
It's a good idea to refrain from using images or links whenever possible to ensure that your messages get through legibly, or at all. However, when that's not possible, consider working with a professional firm that can help you with your rendering issues.
A large unknown is how rendering issues will affect emails designed for smartphones and PDA's. The limitations and special needs of these devices will certainly present new challenges.