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Exact Target's Joel Book

Posted on 10.14.2007
Things are bumping at the DMA here in Chicago. First up this morning was Joel Book, TITLE of ExactTarget. The popular ISP has been a market leader in on-demand email software solutions for permission-based email marketing for several years now. "DMA provides us access to ######". Over 5,500 organizations worldwide rely on ExactTarget email solutions - Book finds that the majority of their enterprise and commercial clients are doing well (CASE STUDY). ExactTarget solutions meet the needs of all industry verticals and all size organizations, including SMB, large retail/direct marketers, agencies and enterprises but Book finds that (MOST ARE IN WHAT NICHE) (WHY DO THEY CHOOSE EXACT TARGET).  What's the future of email for B2B and B2C mailers? "####". said Joel. One piece of advice for those engaging in email marketing?
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