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Facebook Flyers

Posted on 10.22.2007

Facebook seems to have launched a rather innovative advertising offering on its immensely popular social networking site. Facebook Flyers, according to the site, are used to "Promote your upcoming event, marketplace listing, or favorite candidate in the networks of your choosing, and target your Flyer at undergraduates, graduate students, alumni, or any combination of the three." There are two versions of the Facebook Flyers program - Flyers Basic and Flyers Pro.

Under the Flyers Basic program, advertisers (for just $10) will have their "flyer" - which is essentially just an online display ad - posted to the Facebook Flyer board and displayed 5,000 times on Facebook pages. Advertisers select a theme and upload a photo, and then provide a title, body text and link. Advertisers are then able to determine who sees the flyer (males, females or both), the age of those seeing the ad, and any network affiliations (all networks or specific networks).

The Facebook Flyers Pro service is a little more sophisticated. The self-service advertising option enables marketers to generate awareness through a PPC (pay per click) campaign. With Plyers pro, advertisers determine their maximum cost per click (starts at $0.01) and their daily budget, determine who they want to target (age, gender, political views, relationship status, current education) and add a few keywords. A higher maximum CPC will increase the chances that the flyer advertisement is seen by users. Depending on the demand for your ad, Facebook may discount clicks meaning you will pay less than your maximum bid amount.

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