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Facebook SocialAds Ad System Released

Posted on 11.06.2007
Facebook announced yesterday an advertising system that enables business to spread information through the "social graph".

From the release: "With Facebook Ads, users can learn about brands and businesses through trusted referrals from their friends on Facebook. Advertisers can connect with users by creating a presence on Facebook and targeting the exact people they want."

The system includes three key components:
- Businesses build pages on Facebook to connent with their audience
- The Facebook ad system facilitates the spreading of brand messages through Social Ads(tm)
- An interface to gather insights into people’s activity on Facebook that marketers care about.
We have consistently explored new ways to reach our target audience with a compelling brand experience,” said Carol Kruse, vice president, global interactive marketing, The Coca-Cola Company. “With Facebook Ads, our brands can become a part of the way users communicate and interact on Facebook.

 
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