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Facebook and MySpace Draw Class Lines

Posted on 8.08.2007

University of California, Berkely, researcher Danah Boyd has written an essay about the growing trend of teens leaving MySpace and setting up camp with Facebook and it has to do with class lines. According to Boyd, affluent kids from educated families have been moving to Facebook since they opened to the public, while working-class kids still set up shop in MySpace.

Originally started as a site for Harvard students, Facebook was only open to the college crowd. "Facebook is what the college kids did. Not surprisingly, college-bound high schoolers desperately wanted in," says Boyd. And, according to some experts, Facebook users present a better opportunity to convert for advertisers.

Facebook's membership in the teen sector (12-17) grew 149% over the last year, compared with MySpace, which lost 27% of the same group. However, the sheer numbers will keep advertisers working with the incumbent. In all, Facebook is estimated to generate $125 in ad revenue, compared to $525 million for MySpace. But clearly, all is not well in the MySpace world - it is rumored that News Corp. is considering swapping MySpace for a 25% stake in Yahoo.

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