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Finally! YouTube In-Video Advertising Arrives

Posted on 8.21.2007

YouTube has made the leap into video advertising. Pre-roll? Nope. Post-roll? Not quite. The chosen model posts advertising on the bottom of the video, about 20 percent of the screen and lasts about 15 seconds. The viewer has the option to click on the ad to see more, at which point the video will be automatically paused. YouTube will share the ad revenues with the content owners. For now, Google is running the ads only with select partners but say that eventually media companies and individual users will have the ability to earn revenue from their content. Comments and suggestions about the new scheme can be sent via email by clicking "YouTube" at the bottom of the video posts. One other important note, ads can be targeted geographically.

Based on some examples, a efw of observations:

  • The ads do a very nice job of being unobtrusive. They are slightly transparent and don't seem to interfere with overall view. However, any video with critical content at the bottom of the screen (perhaps subtitles) may be obstructed.
  • Ads start about 15 seconds into the cilp and last 15 seconds.
  • In the examples, there is a curious yellow line in the progress bar that marks where the ad played. But rewinding or clicking on the yellow bar does not replay the ad. One would think an option should be there to see the ad again, in case you change your mind and want to see it - in one case a trailer for the Simpsons Movie.
  • Replays of the video does not replay the ad. Again, it seems like a missed opportunity for further branding.
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