Fodor's Selects IndustryBrains
Fodor's, a leader in travel information publishing, has selected IndustryBrains.com as the sole provider of pay-per-click advertising listings for its Web site fodors.com. The agreement, effective immediately, allows advertisers to place their products or service listings directly within specific sections of the popular travel publications website using IndustryBrains proprietary bid for palcment and relevancy ranking system. Fodor's joins several other high-profile publishers in the travel and leisure vertical including Travelandleisure.com, Foodandwine.com, USATODAY.com's travel section, Golfweek.com, Tennis.com and Forbes.com Lifestyle section. Information about revenue share for IndustryBrains was not immediately available or whether other contextual providers such as Google Adsense, Kanoodle BrightAds or 7Search.com's AccessoryAds were considered by management at Fodors.com.