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From the Editor: Inside the Online World

Posted on 1.30.2008


While some Web professionals proclaim that the Web is teetering on the edge of a phenomenal crash, others are focusing on what they can do to improve their existing environment. By understanding how well (or how poorly) things are going, we can make informed decisions for the benefit and sustainability of our Web enterprises and those that support its endeavors.

The focus of this issue of Website Magazine is analytics. Our feature article will help those new to measuring the performance of their Web properties and there are also many in-depth insights that will change how you currently measure, review and understand the numbers that represent success for your online presence in the dynamic environment of the Web. While it used to be sufficient just to keep track of unique visitors and page views, much has changed. In the last great landscape where we as Web professionals can make adjustments to achieve true improvement to the bottom line, the issue at hand is really that success on any major scale requires us to accept responsibility for actions already taken. Only when we understand what has worked and what has not are we able to push our enterprises forward.

Entering our third year, Website Magazine is at the top of its game – but we’re not slowing down. With 16 tradeshows scheduled and an intense editorial lineup, I encourage all readers to keep looking to Website Magazine while on their path to true success. Stay up-to-date with what’s happening on and around the Web and share your insights with the entire WM community by subscribing to our weblog – you’ll be glad you did.

Best Web Wishes,
Peter Prestipino — Editor in Chief

New in 2008 at Website Magazine

WM Consumer Corner: Senior Editor Mike Phillips is spearheading the release of the Website Magazine Consumer Corner — a daily weblog focusing on fascinating websites and the interesting tools that are changing the way everyone utilizes the ‘Net. Discover cool new technologies and the companies that feature them every day and be a better Web user with Consumer Corner!

S3 (Sixty Seconds with Springer): Busy lives? Hectic schedules? Long commutes? We live this way too, and understand that you can't always check the Website Magazine weblog every day. That's the beauty of the Website Magazine video series, Sixty Seconds with Springer; it allows you to stay up-to-date on the top Web stories of the day through the ease of video. Hosted by Website Magazine Internet Evangelist Kelly Springer — it’s sure to be a true Web hit. Access both Consumer Corner and S3 directly from the home page at
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