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Google Adsense Ad Review Center

Posted on 12.13.2007
If you're looking for a little more control over the ads appearing on your website through Adsense units, you'll be pleased to know that GOogle has released the Ad Review Center, which allows publishers to review ads placement-targted to their site and ensure those ads are relevant to your users.

(Editors Note: Placement targeting allows Adwords to choose specific locations (an entire website or a set of ad-units within that site) where they would like their advertisement to appear.)

When Adsense publishers opt into the Ad Review Center they will be ablse to see the ads currently targeted to their site and after a short period of time will be able to see ads that have previously run on their site. While publishers can block ads that deem irrelevant, Google is recommending publishers consider the potential revenue impact before blocking. Advertisers will seemingly benefit as well. Publishers that block ads will be prompted to provide a reason which in turn is shared with advertisers to improve their placement targeting options.

Google will gradually launch the Ad Review Center to all publishers over the next few months. When it has been enabled for your account, you'll see a green notification box at the top of your 'Competitive Ad Filter' page, located under the 'AdSense Setup' tab.
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