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Google Develping Mobile Search Vertical

Posted on 7.18.2007

According to The Wall Street Journal, in more mobile and Google news, the search stalwart is reported to be developing a mobile search vertical. Google aims to attack the mobile problem of limited screen space and patience among mobile Web users by turning out a product to search for mobile-centric searches, such as ringtones, games, sports scores, local business information or driving directions/mapping. There will, of course, be options to pay for search listings and mobile AdSense figures to be a fixture with the service.

Clearly, mobile applications are starting to gain some momentum. Take into account that Yahoo! recently partnered with Vodafone Group and Time Warner acquired mobile ad provider Third Screen Media. Independent technology research and consulting firm Yankee Group estimates mobile sales will reach $59.3 billion by 2011 - Google is not going to miss out on that opportunity.

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