Skip to Main Content

Google Website Optimizer Gets Update

Posted on 9.05.2007

According to the official Google Analytics Blog, the first major update of Website Optimizer has been completed. One of the most important updates is a wizard for creating A/B split testing. The wizard claims testing setup quick and easy with results easy to view. Watch a demo. Experiments can be saved for later viewing and deleted when finished. For those unfamiliar with A/B testing, it's the easiest way to test different versions of Web pages to see which one converts better. For more about testing, read Website Magazine's article Testing, One ... Two ... Three by Rafe VanDenBerg from our August, 2007 issue.

For agencies, there is also a feature named My Client Center Access Manager. From the Analytics Blog, Now, with permission from their client accounts, agencies can access Website Optimizer directly through the My Client Center.

Website Optimizer is a free tool from the AdWords program. There's no reason to not use the tool if you're an AdWords customer.

add to furl add to del.icio.us add to technorati add to blinklist add to digg add to google add to stumbleupon add to yahoo
WebsiteMagazineMiniLogo

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up

 

Leave a comment
    Load more comments
    New code
  •    
      

    The Ultimate Guide to Personalization

    Kibo