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Graphical or Contextual?

Posted on 10.18.2007

Enquiro research of 100 high-level B2B purchasers reveals some interesting information about the effectiveness of graphical and contextual advertising and purchasing intent.

  • Non-relevant ads had a significantly higher ad recall than contextually relevant display ads.
  • On average, Contextually Relevant B2B Ads can lift purchasing intent up to 36% more than non-relevant ads.
  • Contextually Relevant B2B Ads can lift Aided Messaging recall by up to 52%.
  • The use of Contextually Relevant B2B Ads can make you 28% more likely to be shortlisted as a preferred vendor.
  • Contextually Relevant B2B Ads can lift purchasing intent 40% higher than their B2C counterparts.

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