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HitWise Expands Search Data Tools

Posted on 12.03.2007
HitWise has added several new features to its Search Inteligence products, including Paid and Organic and Fast Moving Search Terms data.

Part of the Hitwise competitive Intelligence service, the new features enables marketers to pinpoint opportunities to refine keyword portfolios and improve the effectiveness of SEM campaigns.

The Paid and Organic reports will give marketers the ability to analyze which paid terms and organic listings have been most successful in driving traffic to competitive websites or to an entire industry. The Fast Moving Search Term reports allow users to see the terms that have increased in popularity each week across all search engines.
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