Skip to Main Content

IAB's Digital Video Ad Serving Template

Posted on 8.03.2008
The Interactive Advertising Bureau last week announced the released of a a “Digital Video Ad Serving Template” (VAST), designed to standardize communication protocol between video players and servers.

VAST will allow compnies to build digital video players and ad servers that have the same interfaces and speak the same standard language. Publishers who use the standard will be able to plug into multiple third-party digital video ad servers and networks without additional development.

Review the complete IAB VAST documentat www.iab.net/vast.
WebsiteMagazineMiniLogo

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up

 

Leave a comment
    Load more comments
    New code
  •    

    The Ultimate Guide to Personalization

    Kibo