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IAB In-Stream Ad Format Guidelines

Posted on 5.05.2008

The Interactive Advertising Bureau (IAB) announced the release of advertising format guidelines for in-stream advertising. The guidelines focus on ad products such as linear video ads, non-linear video ads and companion ads.

The guidelines should act to simplify digital video ad buying across multiple sites through minimum common ad specifications, achieve more efficient operations through a common set of creative submission guidelines and increase consumer understanding of ad interactions and environments.

The interest surrounding digital video is no surprise, said Randall Rothenberg, president and CEO of the IAB. Consumers have been swift to embrace the digital video experience online, and marketers have incorporated it just as rapidly into their advertising plans. With the creation and adoption of these formats and guidelines, we see no end in sight to its potential for growth.

To view the formal guidelines, visit

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