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ICANN Wants Feedback on Domain Tasting

Posted on 8.13.2007

The Internet Corporation for Assigned Numbers and Names (ICANN) is looking for your feedback. They want the greater Internet community to voice their opinions on the controversial practice of domain tasting - the practice of purchasing domain names, testing for type-in or typo traffic for potential profitability from advertising, then keeping those that make a profit or getting full refunds for those that don't by way of a grace period (originally intended to provide a safety net for mistakes made while purchasing a domain).

Some of the negative impacts that ICANN associates with domain tasting include consumer confusion, increased costs for legitimate registrants and trademark abuse and/or criminal activity. Some numbers from the Puclic Interest Registry (PIR) during the month of January:

  • Five registrars deleted 1,773,910 domain names during their grace periods and kept only 10,862
  • Also during January, Verisign reported that among the top 10 registrars, an astonishing 95% of all deleted .com and .net domains were the result of domain tasting.

Read about a new, long-term alternative to domain tasting, from Website Magazine's August issue.

For information on building a domain portfolio, read this article from Website Magazine's May issue.


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