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Interesting Tech - Ecommerce, Mobile, Affiliates

Posted on 6.17.2008

 


Dwight Moore, VP of Marketing CellFire (r)
Mobile Coupons and discount offers.

App and mobile web - need data service. Not text, because text does not have sorting, and consumers get charged for each one receivd. Text messages are fraud prone.


Mobile is pull marketing.
Can activate all types of media (Email, Web)
audience is balanced more towards mobile than PC access
nearly 50% use content (TV, music, gaming, Internet)

Of all the mobile marketing initiatives, Consumers (amny age group) want discount at a store, coupon ata store (ABI Research)/

Cell is the only nationwide mobile coupon and discount offer service. Live on every U.S. carrier (ATT, Verizon) . Accepted at over 10K locations nationmwide. 12 million coupons issued - 30 million is savings


Is this good for big brands.

CellFire - platform agnostic.
Location targeted by zip code, (up to advertisers based on demographics - age, gender, etc.)

*** Use up coupon views. *** simply show it to the seller/advertiser
seamless web/phone intergration.

Advertiser

Programs for national, regional, and local. priced close to a newspaper ad. paying for the distribution getting.
Not redemption - think of it as more as CPM.

Clip2Mobile(tm) : Advertiser has the extended capability of telling their audience of deals available by "text this message"

PArtnership with MOneyMailer so there will be an uptick in more local and regional advertisers.

Good audience builkding potential.

Higher redemption rate - no printing, no forgetting.
virtual shopping list.

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