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LinkedIn Opens to Developers and BusinessWeek

Posted on 12.09.2007
Business-based social network LinkedIn has made the move to open the website to outside software developers, beginning with BusinessWeek magazine. The steadily growing network has attracted some 17 million registered users across the world and looks to become an even more integral part of daily business on the 'Net. LinkedIn will also become part of Google's massive social undertaking, Open Social. Becoming aligned with BusinessWeek will let LinkedIn users see who in their network is related to keywords and phrases by mousing over items on the BusinessWeek website.

"What we are trying to do is make professionals more productive by making them able to find one another, learn more about each other and communicate efficiently with each other," LinkedIn Chief Executive Dan Nye said in an interview. "It's not a place where you waste two hours of your time trying to find a date." Clearly, LinkedIn and Nye are trying to differentiate their services from rivals MySpace and Facebook.

LinkedIn hopes to become more of a daily destination and information portal than purely a networking service. LinkedIn will require developers to submit their applications for review before making them available to the LinkedIn community, thereby assuring quality control in a space that is notorious for abuse, spam and phishing.
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