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Local Thursday: An Essential Element For Local Websites

Posted on 3.26.2008
The One Element Every Local Small Business Should Have On Its Website

If you are serious about local online advertising for your business then you must optimize your website for local search engine optimization. There is really just one clear and effective way to do that: You must ensure that every page of your website has your business address on it.

You’ve optimized your website real well for your important keywords, but you’re not getting local traffic. Now what? Go in and add your business address to every page of your website TWICE. Put it once in the footer and once somewhere in the copy of the web page itself - preferably near the top of the page.

I always recommend putting the business address of every local business that wants to attract local clientele to their website to add a business address in the top right corner of the web page so that it is visible and easy to find. You also want to include your phone number and cell phone if you can. Then, you want to add the same information to the bottom of the page, in the footer.

The reason you want your address on your web pages twice is because that will clue the search engines in to the fact that your geography is important. If they see the same information twice then they will put more importance on that information. Another way to add importance to the address is to bold it. You can even link it to your Google Map or, better yet, embed Google Maps into your website so that local customers can find you easily and you’ll get that added local search engine optimization benefit.

About the Author: Nick Stamoulis is the President of Brick Marketing who is the “Local Thursdays” weekly contributor.

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