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WM Tool Of The Day: Max CPC Calculator

Posted on 1.01.2008

Those that truly understand the value in paying for visitors understand that there are many variables which play important roles in the success of paid search marketing campaigns - especially when determining the absolute maximum you can pay per click to run a profitable campaign. Advertisers need to define their desired return on investment (500% or 150%), know the revenue on each conversion (e.g. what is one sale worth), how well their landing pages convert visitors into buyers, and how many visitors it will take to garner a conversion. Couple these parameters with trying to determine your maximum cost per click and you can see why so many are down on the entire model of PPC advertising - it's often just too darn complex! Lucky for you, Website Magazine tool of the day helps novice and expert search marketers determine the optimal maximum cost per click. The Maximum Cost Per Click Calculator from Passive Income Machine does a great job of making short work of helping advertisers determine what they are able to spend - it's a great tool to check out because Pay-Per-Click is not going away any time soon.

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