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Microsoft Adcenter Updates & Upgrades

Posted on 10.29.2007

There are a few new features from Microsoft adCenter for campaign management.

Campaign management changes include the addition of a daily budget option, the inclusion of dynamic text by default and the ability to import campaigns from Google Adwords Editor. Several reporting features were also added. adCenter advertisers are able to access recent reports and report templates from the reporting tab, reorder custom report columns through drag-and-drop functionality and see the total and averages of their account.

Most significant however are the editorial updates. Advertisers will now receive immediate editorial feedback as they create and edit advertisements. This will help advertisers get campaigns live more quickly as they can make adjustments to a specific ad before it goes live and ensure it does not get bogged down in the editorial review process.

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