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Microsoft Eye Tracking Study

Posted on 1.14.2007
Microsoft released the results of an internal eye tracking study that looked directly at the impact of snippet length in organic searhc results. Looking at how people respond to search results when the target is systematically manipulated to be displayed at different positions on two kinds of search tasks, Microsoft found that users seem to exhibit an implicit trust for the rank generated by the search engine, particularly for informational tasks.

The report is available for download.

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