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Microsoft Retools Live Search Engine

Posted on 9.26.2007
Microsoft is releasing an update to Live Search. Improvements will be to core search technology and deeper advancements in the vertal search areas of entertainment, shopping, local and health (where up to 40 percent of searches fall).

Some of the more noteworthy improvements to the core search platform include:
  • Fourfold increase in index size
  • Improvements in understanding query intent ("intent" relates primarily to spelling errors, stop words, punctuation, and synonyms)
  • Enhancements to core algorithms (incorporated click-stream data to inform ranking and relevancy)
  • New Web data extraction model (the technology extracts information from multiple channels - welcome universal search)
  • Expansion of rich answers (provides specialized responses to queries on Weather, images, sports, stocks, maps, quick facts from Encarta, etc.)
According to the official statement: "With this update to Live Search, our engineering focus is on the areas that matter most to our 185 million consumers who use our service every month. We have made dramatic progress in delivering a better search experience to our customers,” said Satya Nadella, corporate vice president of the Search and Advertising Platform Group at Microsoft. “We know what kinds of things consumers are searching for, and we have invested in those key high-interest verticals, including entertainment, shopping, health and local search. With the core platform in place we intend to win customers and earn their loyalty one query at a time."
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