Skip to Main Content

Microsoft updates Trademark Bidding Policy

Posted on 8.24.2007
Starting on September 10, 2007, Microsoft will update the management of the adCenter trademark policy and no longer attempt to mediate affiliate compliance by creating lists of trademark-owner approved advertisers who can bid on trademarked keywords.

Microsoft adCenter disallows trademark infringement, forbidding advertisers from bidding on or using trademarked terms in a way that constitutes trademark infringement; bid on a competitor's trademarked term, or use that term in their ad copy.

Affiliates and resellers may bid on trademarked terms relevant to the goods, services, or sites that they promote. That means it's time get creative with that ad copy!
WebsiteMagazineMiniLogo
Today's Top Picks for Our Readers:
Recommended by Recommended by NetLine

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up

 

Leave a comment
    Load more comments
    New code
  •    
      

      
    ACCELERATE YOUR 'NET SUCCESS:

    Request a PRO-LEVEL Subscription to Website Magazine and receive a free copy of our new book SEO 360.

    wm-monthly-plan

    The Ultimate Guide to Personalization

    Kibo