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Mobile Analytics at Bango

Posted on 5.11.2008
If you decide to venture into mobile advertising and marketing you better have a solid analytics solutions in place to help you determine what's working and what's not.
 Mobile marketers can now use the Bango tool for Mobile Analytics and its new goal comparison feature to see which mobile ad campaigns and mobile marketing sources deliver the best conversion rates. Bango claims its User ID technology offers a level of precision not found with other mobile analytics products by providing a reliable and persistent identity for every mobile user. It tracks real people as they enter a mobile website from different sources and reach a defined goal – such as click to call, buying content or downloading an application. “It’s not the number of hits on your site that ultimately matters but whether they convert into value for the business,” said Ray Anderson, CEO of Bango. “Being able to measure ROI of your mobile advertising through accurate tracking can make the difference between success and failure.”
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