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Netscape's Relaunch Goes to the Scrap Heap

Posted on 9.10.2007

Jason Calacanis' brainchild - the relalunching of AOL's Netscape as a Digg-style social news site - has been officially scrapped. The site currently displays the tagging style but will soon change back to the traditional Netscape.

AOL cites user feedback as the main reason for dismantling the project. A quote from an online petition reflects that sentiment.

As has been repeated many times by my fellow Netscape users in response to this change: "If it ain't broke, don't fix it."

More than likely, it's probably the result of a lack of feedback that's driving the decision. Digg, the pioneer of social news has seen its user base and participation rate plummet since it's peak of popularity sometime in late 2006. Referrals are down for users of the site. Perhaps there is simply no room for yet another news tagging site - heavy competition from sites like Reddit, Stumbleupon, del.icio.us and others, combined with the rampant abuse and overlord-ish feeling of Digg, the general feeling is that many may be experiencing a sort of social fatigue.

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