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New Tool For Microsoft Advertisers

Posted on 12.02.2007
Micrsoft today announced it has created a new tool that will be of note to users of Microsoft's adCenter. The Excel 2007 Add-In (a software plug-in) is an application that helps adCenter customers find keywords to target the appropriate audience through their paid search ad campaigns. The adCenter Add-in will be available Jan. 8, 2008.

Many online advertisers use spreadsheets to study data about keywords, search habits and the CPC. The plug-in will enable advertisers to quickly build keyword lists while considering account relevance, historical cost and even projected volume. Advertisers will be able to sort through key performance indicators, such as the number of ad impressions, clicks, positions, demographics and even geographical information.

“The adCenter Add-in for Excel raises the bar for search- and data-driven marketing tools. The ease of use with Excel and vast amount of keyword data are all extremely valuable for the online marketer,” said Jeffrey Pruitt, executive vice president of Corporate Partnerships at iCrossing. “This product helps unlock the true power of search data, providing access to more data than any other engine, enabling increased understanding of consumer behavior and intent. Within minutes of using this tool, a savvy marketer will be able to discover new information to help drive more successful, consumer-driven campaign strategies.”

The software plug-in, represented as a tab called "ad intelligence" at the top of the Excel spreadsheet, will access data from Microsoft's Keyword Services Platform, a set of Web service application programming interfaces for keyword recommendation, forecasting, categorization and monetization.

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