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New ComScore and Nielsen/NetRatings Numbers

Posted on 11.21.2006

ComScore Networks and Nielsen/NetRatings have both released new numbers with regards to search engine traffic. It's no surprise that Google ranks first in both sets of results, with Yahoo coming in second and MSN-Microsoft in third.

But that's where the similarities end. ComScore lists Ask.com in fourth place with 392 million searches in October, while Nielsen/NetRatings lists Ask.com in fifth place with 168 million searches. Time Warner/AOL was listed fitfth by comScore and fourth by Nielsen/NetRatings.

So what does it all mean? It means that these numbers are all but meaningless. How can the results for Ask.com vary so widely (a discrepancy of 224 million searches) and still be considered reliable? They can't.

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