News Sites Leading Mobile Traffic?
A study by the Pew Internet & American Life Project in December 2006 found that 34% of all adults online in the U.S. have logged on using a wireless connection. This includes laptops, cell phones, and PDAs - a 36% growth over the past two years. Nearly a third of those wireless users are between the ages of 18 and 29.
The laptop leads the way with 39% ownership, followed by cell phones with wireless capability (25%) and PDAs (13%). The report states that a whopping 46% of wireless users go online for news during a typical day. This surpasses those searching for news using a broadband connection (38%). That is an interesting finding for those considering mobile advertising and looking for sites to display messages. It seems that the news sector is leading the way for mobile users and therefore could be a good place to start advertising.