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Nielsen's Top 10 Social Sites

Posted on 12.16.2007
Part of Nielsen's 2007 top ten lists is thier social site rankings. Unsurprisingly, social incumbent MySpace leads the way with more than 57 million unique visitors in November 2007, ahead of Facebook (21.9 million), Classmates (11.4 million), Windows Live Spaces (9.5 million), AOL Hometown (7.6 million) and LinkedIn (5.4 million).

However, growth is another matter. MySpace continues to lose ground, growing by only 7% from last year. Facebook nearly doubled from last year, growing by 89%. Club Penguin, the social network for kids also nearly doubled, growing 98% from last year. Movie networking site Flixster (ranked 10th with 3.3 million unique visitors in November) is booming, with a 316% increase from last year. Finally, popular business networking site LinkedIn posted a big gain, growing 245% from last year.

Just looking at the list, with Facebook's more professional and older user base, LinkedIn's business edge and MySpace's waning popularity, it's clear that social networking is growing up.
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