On The Morning Wire: 12-10-07

The following are press releases that caught our attention today, December 10th, 2007. If you have a news announcement you would like to share with the Website Magazine community, please contact Website Magazine editors now.

Boomers Network A Social Website Revolution : Boomers Network.com launched. Bringing a new twist to the social site craze. This Baby Boomer exclusive membership website, hopes to change the way the boomers view the social site community. Their "NO Ads" and "No Junk E-mail" policy will be a definite plus to their members. Boomers Network is a subscription based website, with information, discounts, and exclusive features only for members of the Baby Boomer Generation.

Midwest IP Marketplace and yet2.com Announce Partnership :  Midwest IP Marketplace, an Iowa-based company specializing in marketing intellectual property, has formed a strategic alliance with yet2.com, the world's leading online marketplace for the sale and licensing of intellectual assets. This arrangement opens intellectual property developed in the Midwest to a global market and brings with it significant investor interest into innovations created in America's heartland.

Knowledge Management Solutions, Inc. Announces the Release of KMx Version 5 : Knowledge Management Solutions, Inc. (KMSI), a leader in Web-Based Training and eLearning Technology Solutions, today announced January 7, 2008 as the official release date for KMx Version 5, the next generation of Human Capital Management (HCM) technology.

10stepmarketing Introduces 1-Hour Marketing Plan Just In Time for 2008 Planning : 10stepmarketing, a small business marketing coaching firm, has introduced a new how-to product called the 1-Hour Marketing Plan to help small business owners and solo-professionals write their 2008 marketing plan quickly and easily.

Matchbin Releases Major Upgrade to Its Community Marketplace : Matchbin Community Marketplace includes several new and innovative features that help community newspapers bring hyperlocal content to local communities.

Impact of Google Checkout and Google Base increase profits at Elite Electronix, Inc by over 80% : Elite Electronix, which sells consumer electronic equipment such as pocket PC's, smartphones, GSM Mobile Phones and other end devices has experienced dramatic growth in online sales. Faced with heavy losses from online fraud in the 4th Quarter of 2006, elite-electronix.com has started using Google Checkout because of the superior fraud prevention that is offered compared to traditional merchant gateways, and other online payment gateways. Adding to their success, is the shift away from pay per click shopping sites such as Bizrate and PricegrabberThe online marketing strategy has focused on Search Engine Optimization, high visibility link campaigns and the strategic use of high traffic advertising on highly respected industry sites such as GSMArena.com.

TerraServer Releases Site Upgrade Built on Open Source Technology : TerraServer, a leading online satellite and aerial imagery service, has recently released a site upgrade which adds additional drawing and measuring functionality. TerraServer subscribers can now access advanced drawing features such as displaying custom drawings on multiple image dates, saving drawings online, and adding drawings to downloads and prints. The new upgrade was made possible by utilizing open source technologies including MapServer and PostgreSQL as well as the acquisition of new servers and storage.

Online Shoppers Continue to Experience Information Overload: Memo to Cyberspace -- Make it Easier : Most people at one time or another when shopping online have entered an item they are looking to buy, say hiking boots, into a popular search engine and received enough results (well over 50,000) to keep them busy reading and evaluating for a long time. Likely, all we wanted to do was turn on the computer, make a few clicks, find what was needed easily, and buy it at the right price. Many marketers feel more and more technology and search options will provide the consumer with a richer more rewarding experience. Information overload is not a comfortable or fun way to shop.

Cloud9 Analytics Wins 2007 Stevie Award : Cloud9 Analytics, a provider of on-demand analytic applications, today announced that its software has been recognized as the best solution to increase sales teams' use of their existing CRM software. The prestigious Stevie Award for the CRM Implementation and User adoption category was jointly presented to Cloud9 Analytics by The Stevie® Awards, hailed as "the business world's own Oscars" by the New York Post, and Selling Power magazine, the leading sales management publication with 145,000 subscribers.

Which Web Design Company - Search, Find, Review and Rate Web Design Companies at WWDC : Let's face it, choosing a web design company is a pretty tough job when you are not really sure what to look for in a company. Do you go for the best price? The company who is based closest to you? A friend who designs sites as a hobby? Or one that was recommended by the company next door? To date, the industry has mostly worked through referrals, Which Web Design Company has taken this very concept to the Web.

Listrak Email Marketing Deliverability Experts to Host Webinar : Listrak, a leading email marketing solution provider based near Lancaster, PA, announced that it is hosting a free webinar entitled "Outlook for 2008: Essential Guide to Email Marketing Deliverability."

Virtualization: Evolution not Revolution -- Another Kusnetzky Group Paper : The infrastructure of most organizations is a chronological layer cake of technologies making revolutionary changes problematic. Virtualization, when added to the mix, can be either a wonderful thing or something that will magnify current issues.