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On The Spot Q&A With James Bilefield of OpenAds

Posted on 7.19.2007
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If you consider yourself a Web publisher, there are many opportunities to monetize on the visits of users and the page impressions they generate. While you may think that high-quality solutions to help you serve advertising to your users is out of a reasonable price range, there are actually a myriad of solutions, both commercial and open source, which could fit the bill nicely.

The solution Website Magazine uses to serve advertising on this site is OpenAds, an immensely popular open source adserving solution that of late has received a lot of attention and rightly so - it's stable, efficient and easy to manage. Why did we choose to go with an open-source solution? The primary reason was because we needed to be seen as impartial and choosing one commercial solution over others would not exactly show that we're unbiased - which we definitely are (well, aim to be at least).

I had the opportunity pose a few questions to OpenAds' new CEO James Bilefield today (Q&A below) and above all, it confirmed for me that not only did we make a great decision in the past, but that I could look forward to additional enhancements for the benefit of those using the solution.



WM: Considering the ad-network consolidation the past six months, what kind of opportunity exists for users of OpenAds and for the company iteself?

JB: The industry has consolidated fast over the past few months, and many online publishers are getting concerned about the consequences. In this environment, Openads, which offers a fully independent, reliable and free solution used by thousands of publishers all around the globe, offers a really attractive choice for their ad serving needs.

WM: 20,000 publishers (Website Magazine included) using the platform is impressive, but what are some of the steps you'll take to achieve growth? i.e. Who will you be targeting? e.g. corporations or individual publishers?

JB: Our publisher base is very diverse, by size, sector and geography. We need to get to know them better, understanding their needs and future plans to ensure we can continue to deliver for them. However, we are also keen to attract new publishers, large and small, to the Openads community through providing a great, independent solution to their adserving needs.

WM: The market is dominated by commercial solutions – how can OpenAds take the lead in building confidence in open source solutions?

JB: We like being different! We are perhaps uniquely focused on the needs of publishers rather than advertisers. Our large, passionate and committed community of publishers and open source developers help us deliver the right features and functionality to our global publisher base. And because we are open source, we make it easy for individual publishers to customize the Openads software to suit their particular needs.

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