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Internet Advertising Reaches Record High

Posted on 5.23.2007

According to a new report by the Internet Advertising Bureau (IAB) and PricewatehrhouseCoopers, online advertising reached a record $16.9 billion in 2006 and that figure is expected to grow. It's an increase of 35 percent over 2005. Amazingly, this only accounts for six percent of total advertising spend in 2006 - $58 billion was spent in direct mail advertising with $51.2 billion spent on newspaper ads (and everyone says print is a dead medium!)

Among some interesting findings from the report:

  • Display advertising, including both banner and rich-media ads, generated 32 percent of the total revenue.
  • The 10 largest ad-selling companies grabbed 69 percent of total revenue, and the top 50 companies nabbed 93 percent.
  • Ads billed per impression generated 48 percent of revenue, while those billed per a specific action, like a click, made up 47 percent.
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