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Online Holiday Sales to Set Record

Posted on 10.23.2007
JupiterResearch has released a report, "US Online Retail Holiday Forecast, 2007" that states online retail sales will increase 20 percent from last year, to a total of $39 billion. Accounting for some of that increase will be a projected 126 million people shopping online, an increase of 6 percent from last year.

The report also states that over half of onilne retailers will boost their search marketing efforts and discounts will be a big factor this year, with the biggest discounts expected in the computer and consumer electronics fields.

"Online retailers have an opportunity to gain market this year because of the resilience of online shoppers, in spite of a relatively soft off-line holiday season," said David Schatsky, President of JupiterResearch. "Aggressive use of cross channel messaging and promotions will be key to capturing undecided customers."
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