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Online Holiday Shopping's Hot Start

Posted on 11.25.2007
Online shoppers spent $272 million on Thursday, Thanksgiving Day, with another $531 million spent on "Black Friday," November 23 according to comScore figures. Thursday's spending marks a 29 percent increase over last year, with Friday seeing a 22 percent rise. Comparison shopping sites are seeing good surges as well, with PriceGrabber getting a 47 percent increase in referrals from last year and referring 61 percent more traffic from last year.

Top selling items were video games with an increase of 134 percent, while the Zune music player and GPS devices are also selling strong.

These early numbers are a strong indicator as to what online retailers can expect from "Cyber Monday," one of the biggest online shopping days of the year. comScore expects sales to reach $700 million Monday, with some estimates reaching $30 billion for the year.
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