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Online Shoppers aged 55+ on the Rise

Posted on 11.11.2007
Some new data from Hitwise and Robin Goad shows that, in the UK, online shoppers over 55 years of age are growing at a rapid rate - now only second to the 35-44 demographic. From the same period in 2006, the "silver surfer" demographic increased their online shopping by nine percent, good for 22.4 percent of all visits to online retail sites.

This is an important reminder for online retailers. The 55+ age group traditionally has more expendable income than their younger counterparts. It should go without saying that as the holiday season heats up, retailers should be sure to market to this group. And it doesn't apply only to retailers selling products aimed at the silver surfers - think gifts for children and grandchildren.
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