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PPC Affiliate Tracking - T202

Posted on 2.10.2008

Tracking202 (T202) is a pay-per-click affiliate marketing analytics solutions offers some interesting features such as keyword cloaking, keyword tracking and a 'spy view'. The problem with many reporting solutions is that it is not a simple endeavor. Tracking, monitoring, and determining the ROI on PPC accounts and individual campaigns is time consuming - especially when you have multiple accounts running.  T202 has a lot of features that will be of interest to affiliate marketers. The main issues is that most trackers only work with bigger networks (Google Adwords, Yahoo Search Marketing and MSN Adcenter). With T202, any network big or small can be tracked and they do it in real time.

Let's take a look at some of those features:

EPC Calculator: Tracking EPC (earnings per click) enables affiliate marketers to know exactly what they need to bid for a keyword. When you can adjust bids quickly, you'll get closer to turning a profit on each keyword. T202 provides information on EPC per keyword, text ad, referrer, and even per account.

Spy View: Real-time reports are often a misnomer in that they are not really shown in 'real-time', but rather after a short delay because of the networks proprietary tracking limitations. T202's Spy View let's clients subscribe to an RSS feed to see actual real-time actions visitors make with ads. Pretty cool.

Keyword Cloaking: T202 gives clients the ability to claok keywords from advertisers and affiliate networks and in essence protect their intellectual property.

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