The Best Is Yet To Come Online
PQ Media says companies will spend more than 160.8 billion in 2012 - up 82% from 2008 - on 18 emerging markets including online videos, cell phones, video games and digital video recorders. “By 2012, we anticipate one out of every four dollars spent on advertising and marketing will be earmarked for alternative media,” said Patrick Quinn, President and CEO of PQ Media. “Alternative advertising and marketing media are driving a new media order that presents vast opportunities for industry stakeholders, but also key challenges for some of the fastest-growing digital media segments." Quinn expects the new platforms to account for nearly 27% of all ad and marketing spending in 2012, up from 16% this year. Folks, that's really big news and validation that the Web is where it's at for businesses of all sizes.
Online Search - spending will grow 113% to $26.1 billion
E-direct marketing - marketers will sepnd $22.1 billion for email and pop-up ads
Online video and rich media - spending will grow 389% to 12.2 billion