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Pheedo's FeedPowered Ads

Posted on 2.13.2007

RSS Marketing solutions provider Pheedo has introduced FeedPowered ads, a platform for publishers and advertisers to move their RSS content around the web and give consumers the tools to interact and engage with that content and begin the word of mouth and viral marketing process.

From the Pheedo Weblog:

Today's on-site advertising generally looks to target a hard-to-find "ready-to-buy" audience that leads to a low click-through rate - FeedPowered ads reach out to a wider range of consumers and give them options other than just clicking through to a website - these include bookmarking, tagging, emailing and subscribing to the feed.

The Early Results:
While cost isn't mentioned for advertising in the Pheedo FeedPowered Ads, Opera Software, an early testers ofthe program has gained more than 1,000 new subscribers to its RSS feeds and garnered click-through rates approaching 10%.

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