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Quantcast Measuring Video and Widgets

Posted on 7.08.2007

Internet ratings site Quantcast announced today that it has added video and widget measurement capabilities. The open beta tracking and reporting service is offered free of charge to Web publishers and online services of all kinds.

Quantcast is now able to report on all Flash-based media, including videos and online games as well as both Web-based and downloaded desktop widgets. The service enables publishers to measure the usage of videos and widgets on their Web sites, as well as the proliferation of their videos and widgets across the Web. The beta version reports on reach, plays, category and amount consumed. The complete offering will also provide frequency and distribution, as well as demographics and lifestyle assessments based on Quantcast’s Mass Inference algorithm.

MetaCafe, Mochi Media, PictureTrail, RockYou and Slide are among the early beta program participants working with Quantcast.

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